Who Will Benefit
The
Directory of Retail Shopping Districts
is an important tool in gaining a more complete understanding of the locations and composition of major retail concentrations throughout the U.S. This directory goes beyond shopping center directories currently in use because it inventories shopping concentrations not documented in those sources.
Professionals who will benefit from this
directory include:
Real Estate Brokers:
Real estate professionals searching for new tenants
become increasingly unproductive when they repeatedly
work from the same list of shopping center-based prospects. The Directory of Retail Shopping Districts reveals the
existence of numerous retail chains that currently operate all of their stores in non-shopping center locations. These retail chains do not appear anywhere in existing shopping center directories because they currently operate no stores in shopping centers. The Directory of Retail Shopping Districts will provide an abundant new source of prospective tenants.
Shopping Center Developers:
Despite the fact that retail shopping districts are not
always compatible with the traditional shopping center
design, there still exists opportunities for shopping
center developers to create urban-style centers that
blend seamlessly with the surrounding main street
environment. Retail shopping districts provide
developers with several advantages including pre-
existing commercial synergy, as well as firmly-
established consumer shopping patterns that have
existed for decades. The Directory of Retail Shopping
Districts provides an inventory of shopping centers that
already exist in every district. Developers can use this
information to identify districts under-represented by
shopping centers that may offer new development
opportunities.
Retailers:
Retailers who primarily focus on shopping center locations for new store deployments will find the Directory of Retail Shopping Districts to be a valuable tool in revealing opportunities that have never before been considered. Upon further examination, these same retailers may be surprised to learn that many of their preferred shopping center co-tenants already operate units in particular shopping districts of interest. The Directory of Retail Shopping Districts assists retailers in evaluating the current competitive environment of each district and the mix of co-tenants can be assessed to determine if the district represents a good fit for the retailer.
Market Research Firms:
Market Research firms regularly conduct studies for retail clients that evaluate existing and prospective locations. The Directory of Retail Shopping Districts provides an additional source of information for identifying competition and evaluating whether the adjacent retail mix is a good fit for the client.
Municipalities/Government Agencies:
Municipalities working to improve the quality and performance of their respective retail shopping districts can compare the characteristics of their districts with the successful districts represented in this directory to identify their own strengths and weaknesses. In particular, shopping concentrations that comprise the Directory of Retail Shopping Districts provide a benchmark for municipalities in identifying retail categories that may be over-represented or under-represented in their own districts.
Internet Marketing and Web Design Firms:
Approximately two out of every three businesses in the Directory of Retail Shopping Districts either do not have a website or their website cannot be found when conducting a standard web search using their business name. These businesses are candidates for the services of internet marketing and web design firms. The Directory of Retail Shopping Districts is an excellent source of new client opportunities.
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